This is probably the biggest myth of all, and let me tell you
Internet marketing is hard, takes time, effort not to mention money
and any 'Guru' who suggests otherwise is trying to sell you a bunch
of horse hockey. Granted that it's comparatively easier than brick
and mortar in that there's no inventory to carry, no shipping
of goods, no sales staff and virtually no overhead, but a lot of
work is still involved.
Myth #2: ANYONE Can Make Money Online
Folks, this is simply not true. Unless someone gets off their lazy
boy recliner and downloads/reads everything they can about internet
marketing, and puts an action plan in motion, they will never make a
dime on the internet. DO NOTHING, MAKE NOTHING.
Myth #3: You Can "GET RICH QUICK" On the Net!
This is the trap that a lot of newbie internet marketers fall into.
Scammers make it sounds so easy and let me tell you, chasing
"get rich quick schemes" is a WASTE OF TIME!, money and energy.
It just won't happen overnight, instead do some research and find out
what people really want and need then give it to them. I can't emphasize
how important market need is, a hungry buying market will trump all
other advantages, including great copy, great design and perfect
execution.
Myth #4: It's FREE to Do Business Online
This wasn't true back in 1995 when I first started and
it isn't true today. Compared to opening your first coffee shop
or gift shop in downtown Los Angeles, internet business start-up
cost and maintenance costs are pretty low. I've started sites for
well under $100. But, you can't expect to make money without some
out of pocket cash, especially if you have a hot selling product
and need to scale up your advertising.
Myth #5: It's TOO LATE to Start an Internet Business
Most internet marketers would love to hear people say
"It's too late now, too much competition, I should just
pack my bags and go home, the internet is too complicated,
etc...". You know why? the less people they have to compete
with the better which in turn will make them more money.
The fact is, it's never ever too late to start anything and
that includes internet business. I firmly believe that the internet
is not going anywhere and you should too. Every year the stats will
show you the number of people shopping online is increasing, and their
spending dollars are growing. The internet has knocked Tower Records,
Borders Books, and many other bricks and mortar companies out for
the count. The internet is still in it's tween years.
Myth #6: The BIG Money Talk is JUST HYPE
As I've told you before, "it takes money to make
money?" Well it's true, although you will be hard pressed
to find experienced internet marketers who will tell how much they
really spend on promoting and advertising- especially how much they
pay their affiliates. Sometimes, you have to dig a little
deeper to find the truth in every bit of hype you read. It's a fact
that the people that make alot of money online also spend alot of
money on advertising, tools, resources and know how to get the job
done. Often times 50-75% of the profits go right to the affiliates.
Hope this bit of reality sits well with you.
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